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Brief2Prod
by XappyTech
How it works

Three steps. No templates, no handoffs, no HTML debugging.

Detailed walkthrough of how Brief2Prod turns a brief into production HTML for Mailchimp or Klaviyo. Every screenshot below is real product output.

Join the beta
01Input

Write a brief in plain language

Paste a Google Doc, a Slack thread, or type a one-line prompt. Brief2Prod parses intent, audience, offer, CTA, and tone.
  • No rigid forms — natural language only
  • 200–400 word briefs produce best results
  • Multi-paragraph briefs supported
Pro tip
Specific briefs produce specific results. The more context you provide, the more accurate the output.
brief2prod.com / brief
Live
Brief input — campaign name and details
02Generate

Multi-agent AI handles every detail

Five specialized AI agents collaborate to produce production-grade output. Not one big prompt — five focused passes.

  • 01
    Market Research
    Analyzes your audience, industry, and current trends. Pulls competitive context.
  • 02
    Director
    Plans the email layout based on goal and audience.
  • 03
    Copywriter
    Writes headline, body, and CTAs in your brand voice.
  • 04
    Designer
    Generates the actual HTML with your brand kit applied.
  • 05
    QA Agent
    Reviews everything and auto-fixes issues before you see it.

Average generation time: 30–45 seconds for a complete campaign.

brief2prod.com / generate
Live
Multi-agent generation panel — Market Research, Director, Copywriter, Designer, QA
03Refine

Edit any section without breaking the rest

Each email is composed of independent blocks — header, hero, content, CTA, footer. Edit one without affecting others.
  • Inline edits with natural-language prompts
  • Regenerate sections one at a time
  • Lock blocks you’re happy with
  • Block library for reuse across campaigns
brief2prod.com / blocks
Live
Block-by-block edit view
04Validate

QA agent catches what you’d miss

Every generation runs through automated quality checks. Catch issues before your client does.

  • Broken links and missing alt text
  • Major email client compatibility
  • Mobile responsiveness
  • Dark-mode rendering checks
  • Spam-trigger words
  • Token validation (Mailchimp/Klaviyo syntax)
  • CAN-SPAM compliance footer
  • Accessibility checks
100/100 score on average for production-ready emails.
brief2prod.com / qa
Live
Code editor with QA validation results
05Export

One click to your ESP

Export goes straight to your Mailchimp or Klaviyo account. Template lives there, ready to send.

What gets preserved

  • Merge tags — *|FNAME|* for Mailchimp, {{ first_name }} for Klaviyo
  • Subject lines and preheaders
  • Footer compliance text
  • Block-by-block structure preserved

More ESPs in development.

mailchimp.com / templates
Live
Email preview live in Mailchimp
06Ship

Mobile-first by default

Every email is tested across 60+ email clients before you see it. Mobile, dark mode, older Outlook clients — all handled.
  • Responsive breakpoints automatic
  • Tap targets sized for thumbs
  • Dark-mode adaptation
  • iOS Mail, Gmail App, Outlook Mobile tested
Mobile
brief2prod.com / preview
Mailchimp mobile preview of generated email

Ready to see it generate your first email?

Free during beta. Real support from the founder. Limited spots — agencies prioritized.

Join the beta